What is Your Overall Facebook Fan Worth?

posted on November 23rd, 2011

by Denise Kitt

  to a Facebook friend

0
inShare

Social media agency SocialCode has announced a new study claiming that Facebook fan worth amounts to about $10 per fan, assuming that a brand is advertising with a continuous $1 cost-per-click.
The study – it looked at over five million Facebook ads created by over 50 clients in various industries this year. Results showed that fans were much more likely than non-fans to convert when prompted by ads.
The results – In fact, 19% of the ad-clickers who installed an app, entered a contest, voted in a contest, liked a sub-brand, signed up for a program, made a purchase, or entered a sweepstakes were already Facebook fans of the brand. Only 7% of people who completed one or more of these actions were non-fans.

Facebook Fan Worth vs. Twitter Follower Worth

Although the absolute value of a Twitter follower is difficult to measure, a study by Forrester Research has confirmed that Twitter followers are more likely than Facebook fans to buy from brands that they follow. (Twitter followers buying = 37%; Facebook fans buying = 21%). Twitter followers are also more likely to recommend brands to friends (33% vs. 21%).

What Does Facebook Fan Worth Mean For My Brand?

Facebook and Twitter each have their strengths and weaknesses as marketing tools. It is important to use both platforms to promote your brand, and to also understand how to make them work best for your brand. For example, Facebook is a great host for powerful images and video content.
Twitter is valuable tool for answering customer service questions and keeping in close touch with followers. Ultimately, Facebook fan worth and Twitter follower worth are dependent on how truly engaging and relevant your product or service is.