By: Ian Mirlin
A modern-day ad man channels three communications legends.
At a cafe a long way from here (and whose name I am not at
liberty to divulge), Bill Bernbach, Marshall McLuhan, and Steve Jobs met
for a cup of chamomile and a slice of Heavenly Hash cake. While it’s
impossible to vouch for the complete veracity of this conversation, we
can be reasonably sure that the ideas expressed below are accurate in
what they uphold of the participants’ respective philosophies.Bill Bernbach: Here we are in 2012, and I feel that at last we’re crossing that threshold to a place in which advertising can be more meaningful.
Steve Jobs: I think all communication is tilting towards becoming more meaningful, whether it’s the TV news, or a newspaper column or popular art. Remember Lennon singing "Imagine no more countries..?" With the web, that’s basically what’s happening. Bordered ideologies and self-centric propaganda are falling away. People are now wired to truth and less likely to tolerate falsehood and superficiality.
BB: Some will say they’re also more wired to untruth.
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