UT Central: Zero Moment of Truth

Friday, June 22, 2012

Zero Moment of Truth - ZMOT

Posted by Karin at 2:29 PM

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UT Sales Intel - Sales Resources

UT Sales Intel - Sales Resource Site

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2012 Online Sales Packages
UT Target Audiences - Information
UT 2012 Media Kit Info
Important Dashboard | Information Links
530 Behavioral Targeting Categories
Lunch & Learn Sessions 2012
UT San Diego Interactive Conference Videos
UTSanDiego.com Stats - Website Stats
San Diego Website Cume Ratings 2011
Mobile Web Stats SignOn
Blank SOSD Agreement, Email Agreement, Display Banner Request
Interactive Product Presentations
Search Tools & Links
Google's Book About the Internet
Why Ad Metrics Sometimes Don't Match Up
UT Consolidated Media Report
2011 UT Website Stats
UTSanDiego.com 26 Section Trends 2011
2011 Email Metrics Overview of Newsletters
Yahoo Behavioral Targeting Categories

2012 Online Sales Packages

UT Sales Presentation
Display Advertising Examples
Pandora $2790 Package 2012 (Q3) Promo
Pandora Luncheon Presentation
SD Best $279 Special w/iPad
SD Best IO Fulfillment Form
Facebook Contest & Email Package $2045
Email Special - Digital Direct Mail $1295
Digital Direct Mail Consumer Selects
Pandora 2012 Sales Package
Restaurant Deals Page - Packages
2012 UTSanDiego.com Rate Card
$1899 Local Business Silver
$899 Local Business Bronze
$995 Local Search Business Package
$695 Local Search Business Package
Email Marketing Special Package - 2012
BBB Special Advertising Packages
UT Cherry Rate Card
UT San Diego Digital Product Descriptions
UT San Diego Digital Websites/Landing Pages
UT Website/Landing Page FAQs
VIP Recruitment Package
Yahoo Presentation/Collateral Links
Yahoo Sales Collateral Link

UT Audience Videos

Boomer Audience
Hispanic Audience
Military Audience
Young Adult Audience
UT Audiences - Sales Sheet

Hispanic Audience Information

Hispanic Audience Video
Hispanic Audience Sales Sheet
Hispanic Audience Presentation - Self Directed - No Voice Over

Reaching the Hispanic Audience with UT San Diego

UT Media

UT TV - The Vision PDF
2012 UT Media Update Kit
Media Update 2012 Prezi Presentation
UT Infographic
UT San Diego Fun Map
UT Media Planner Needs Analysis Worksheet

Mobile Website Examples

The Mobile Playbook
Oak Drive Villas - Real Estate
Perma Dontics
Men's Fashion Depot
Weinerschnitzel
West Coast Flooring
BH Gold Insurance Agency
La Jolla Cosmetic Surgery Centre
Burger Lounge
Midway Jeep
Car Audio Heaven
Subway
Fresca's Mexican Grill

Website | App Stats

UTSanDiego.com Jan. - May 2012
Mobile Website Stats Jan - May 2012
DiscoverSD Website Stats Jan - May 2012
SanDiegoRed.com Web Stats Jan - May 2012
Deals.UTSanDiego.com Web Stats Jan - May 2012

Twitter

Pinterest

UT Cherry

YouTube Display Channel Options
YouTube Cost Per View
YouTube Display Category Site List
Advanced Audience Targeting List
Cherry Rate Card
Cherry Category Lists
Premium News Network List
Advanced Audience Targeting Site List
Mobile Targeting Channels
Video Pre-Roll Network Site List
Cherry Sales Sheets
Cherry Quick Reference Guide
Cherry Needs Analysis Form
Cherry Insertion Order and Ad Specs
Cherry Dashboard of Collateral

3 Words UT Interactive Sales Conference Video

YouTube Channel - UT Advertising

Client Video - VC Law Group

Contest Examples

Contest Approval Link
Post Approval Contest Build Link
Upcoming Contest Calendar
Fantasy Football - Pigskin Pick-em
Ford Fiesta Giveaway
Game Day Expert Padres Contest
LT Autographed Football Contest
SeaWorld Dolphin Naming Contest
Treasure Hunt Sweepstakes

Media Calculator Tools

Media Spend

U-T Media Marketer Newsletter

Sign Up for our B2B Newsletter!
November 2011
October 2011
September 2011

Local Search Info

customerservice@orangesoda.utsandiego.com
Sales Tips B - Video
Sales Tips A - Video
Why is Reporting Important? Video
What is Call Tracking? Video
Landing Page Video - Learning
Maps Video - Learning
PPC Video - Learning
SEO Video - Learning
Post-Sales Support 800-922-1085
Pre-Sales Support 888-370-9128
Business Profiles

UT Website Examples

Weststar Contractors
Auto Windscreens
Building Supply
Reverse Mortgages
Express Floors To Go
Sierra Window Concepts
Off The Hook Seafood Grill - Encinitas
Carpet Cleaning
Auto
Air Conditioning
Insurance

Display Ad Response Rates 2010

Display Ad Response Rates 2010

Interactive Sales Conference

Breakout Presentations
General Session Presentation
Media Planner Worksheet (Needs Analysis)
Research & Planning Tools

Roadblock & Sponsorship Avails - Reservation Email Address

To check roadblock & sponsorship avails go to the Display Share Drive: W:\SOSD\Sponsorships & Roadblocks

Reserve a date: onlineadmanagment@signonsandiego.com and copy adtrafficsosd@signonsandiego.com

Yahoo

Yahoo Sales Presentation Template
Yahoo Ad Specs

Online Advertising Examples

Display Advertising Examples
Website Skin w/ Pencil Expander
Sliding Billboard
Video Ad Gallery
Ortho Video Ad
Ortho Mattress Ad
Political Video Ad Case Study
SDGE Earthquake Ad - Very Cool
Mobile Site Example
Display Ad Examples by Category
Email Blast Online Schedule | Avails
Rovion - Sierra Window Concepts
Rovion Sierra Windows Patio Time
Rovion YMCA AD
Banner Ad Showcase - Impact Engine
Live Online Display Banner Ad Examples
Interstitial - Prestitial Video Ads
High Impact Display Ads
Rovion InPerson Ads

Business Directory Examples

J & W Lumber

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