COMSCORE / NAA
Newspaper sites generated an average monthly audience of over 105 million unique visitors -- 62% of all adult Internet users -- during the fourth quarter of 2010, according to a study from comScore and the Newspaper Association of America.
By Staff
NetNewsCheck, January 25, 2011 2:48 PM EST
Newspaper Web sites generated a tremendous amount of traffic during the fourth quarter of 2010, drawing an average monthly audience of 105.3 million unique visitors -- 62% of all adult Internet users, according to a study from comScore and the Newspaper Association of America.
The study also found that newspaper sites continue to attract key demographics, reaching 58% of 25-to-34-year-olds and 73% of individuals in households earning more than $100,000 a year on average throughout the quarter.
Visitors to newspaper sites also generated an average of 4.1 billion page views each month, spending nearly 3.4 billion minutes browsing the sites during the quarter
"Newspaper Web sites stand out in today’s online environment, with trusted brands and high-quality journalism attracting an impressive audience that sets them apart from other players in the digital space," NAA president and CEO John Sturm said in a release. "As publishers continue to reinvent their business models, digital is at the forefront of a multiplatform transition that has seen steady growth in online advertising revenue."
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