Tuesday, January 25, 2011
Monday, January 24, 2011
Newspaper Site Generate Big Traffic In Q4
COMSCORE / NAA
Newspaper sites generated an average monthly audience of over 105 million unique visitors -- 62% of all adult Internet users -- during the fourth quarter of 2010, according to a study from comScore and the Newspaper Association of America.
By Staff
NetNewsCheck, January 25, 2011 2:48 PM EST
Newspaper Web sites generated a tremendous amount of traffic during the fourth quarter of 2010, drawing an average monthly audience of 105.3 million unique visitors -- 62% of all adult Internet users, according to a study from comScore and the Newspaper Association of America.
The study also found that newspaper sites continue to attract key demographics, reaching 58% of 25-to-34-year-olds and 73% of individuals in households earning more than $100,000 a year on average throughout the quarter.
Visitors to newspaper sites also generated an average of 4.1 billion page views each month, spending nearly 3.4 billion minutes browsing the sites during the quarter
"Newspaper Web sites stand out in today’s online environment, with trusted brands and high-quality journalism attracting an impressive audience that sets them apart from other players in the digital space," NAA president and CEO John Sturm said in a release. "As publishers continue to reinvent their business models, digital is at the forefront of a multiplatform transition that has seen steady growth in online advertising revenue."
Newspaper sites generated an average monthly audience of over 105 million unique visitors -- 62% of all adult Internet users -- during the fourth quarter of 2010, according to a study from comScore and the Newspaper Association of America.
By Staff
NetNewsCheck, January 25, 2011 2:48 PM EST
Newspaper Web sites generated a tremendous amount of traffic during the fourth quarter of 2010, drawing an average monthly audience of 105.3 million unique visitors -- 62% of all adult Internet users, according to a study from comScore and the Newspaper Association of America.
The study also found that newspaper sites continue to attract key demographics, reaching 58% of 25-to-34-year-olds and 73% of individuals in households earning more than $100,000 a year on average throughout the quarter.
Visitors to newspaper sites also generated an average of 4.1 billion page views each month, spending nearly 3.4 billion minutes browsing the sites during the quarter
"Newspaper Web sites stand out in today’s online environment, with trusted brands and high-quality journalism attracting an impressive audience that sets them apart from other players in the digital space," NAA president and CEO John Sturm said in a release. "As publishers continue to reinvent their business models, digital is at the forefront of a multiplatform transition that has seen steady growth in online advertising revenue."
Tuesday, January 4, 2011
Trends in Consumers' Time Spent with Media
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Trends in Consumers’ Time Spent with Media
DECEMBER 28, 2010
Lisa E. Phillips—Senior Analyst
There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.
eMarketer recently conducted a meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each medium.
The average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010, according to eMarketer. TV and video (not including online video) captured the lion’s share of all media time, about 40% each year. The internet’s share of media time increased over the same period, from 21.5% to 23.5%, as did mobile’s share, from 5% to 7.5%. The share of time spent with magazines and newspapers fluctuated between 10% and 7.5%, while radio and all other media—video games, movies in theaters and outdoor media—declined.
To account for multitasking, an hour spent watching TV and surfing the internet was counted as 1 hour for TV plus 1 hour for internet use. Also, use of each medium is discrete: Time spent listening to the radio does not include streaming stations from the internet, for example.
In 2010, consumers spent an average of 4 hours and 24 minutes each day watching TV and video, while being online for 2 hours and 35 minutes. Mobile devices received an average of 50 minutes’ worth of attention every day—the same amount of time allotted to newspapers and magazines combined. eMarketer expects that time spent with mobile devices will continue to increase, most likely taking time away from print media.
In fact, time spent with mobile devices is rising faster than all other media. In 2010, consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices. That gain was even higher than the 21.9% growth in 2009. Time spent on the internet showed moderate but steady gains, at more than 6% each year since 2008. All other major media posted declines: TV and video lost 1.1% in 2010, while magazines and newspapers lost 9.1% each. However, as consumers continue to consume more media every day, those losses are not immediately significant.
Marketers need to pay attention to these trends as they project budgets and develop marketing strategies for the coming year—and years. Mobile devices will claim more and more media time per day, while TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well.
Correction: An earlier version of this article incorrectly stated that the share of time spent with newspapers between 2008 and 2010 fluctuated between 8.5% and 11.5%.
Trends in Consumers’ Time Spent with Media
DECEMBER 28, 2010
Lisa E. Phillips—Senior Analyst
There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.
eMarketer recently conducted a meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each medium.
The average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010, according to eMarketer. TV and video (not including online video) captured the lion’s share of all media time, about 40% each year. The internet’s share of media time increased over the same period, from 21.5% to 23.5%, as did mobile’s share, from 5% to 7.5%. The share of time spent with magazines and newspapers fluctuated between 10% and 7.5%, while radio and all other media—video games, movies in theaters and outdoor media—declined.
To account for multitasking, an hour spent watching TV and surfing the internet was counted as 1 hour for TV plus 1 hour for internet use. Also, use of each medium is discrete: Time spent listening to the radio does not include streaming stations from the internet, for example.
In fact, time spent with mobile devices is rising faster than all other media. In 2010, consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices. That gain was even higher than the 21.9% growth in 2009. Time spent on the internet showed moderate but steady gains, at more than 6% each year since 2008. All other major media posted declines: TV and video lost 1.1% in 2010, while magazines and newspapers lost 9.1% each. However, as consumers continue to consume more media every day, those losses are not immediately significant.
Marketers need to pay attention to these trends as they project budgets and develop marketing strategies for the coming year—and years. Mobile devices will claim more and more media time per day, while TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well.
Correction: An earlier version of this article incorrectly stated that the share of time spent with newspapers between 2008 and 2010 fluctuated between 8.5% and 11.5%.
Saturday, January 1, 2011
Google One Pass - Online Content Payment System
Google One Pass is a payment system that enables publishers to set the terms for access to their digital content.
It offers purchase-once, view-anywhere functionality, so users can view the content they buy across all of their devices.
- New revenue stream
- Purchase-once, view-anywhere functionality
- Ability to give access to existing subscribers
- Lightweight technology implementation
- Business model flexibility (e.g., subscriptions, day passes, metered access, pay-per-article, multi-issue packages)
Google One Pass is easy to implement and simple to manage. The set up is minimal and content will be managed through a simple online interface, so publishers can try out different approaches to selling content with minimal development cost and see what works for their business. It is powered by Google Checkout, so publishers’ e-commerce and payment processing needs are covered, and there is no need to build a third-party payment system into publishers sites.
Publishers have control over how users can pay to access content and set their own prices. They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or those interested in premium content based on the business model that the publisher prefers.
It also allows publishers to grant access to existing subscribers through a coupon-based system — so it is easy to give full online access to current customers. Publishers can give their customers codes verifying their subscription status, or can seamlessly offer content to existing subscribers via solutions enabled by Google One Pass.
Google One Pass operates across multiple sites, so you can easily manage content across all of your online properties. It also offers payments in mobile apps, in instances where the mobile OS terms permit transactions to take place outside of the app market.
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