Pacific Southwest Chapter
Wednesday, November 2nd from 6 – 7:30 pm: Basics of Social Media as a Marketing Tool.
Speakers to include Dr. Joan Van Tassel and Dr. Mary Beth McCabe, professors at National University and Karin Doty, Director of Digital Sales, Sign On San Diego:
Joan Van Tassel, PhD is an Associate Professor of communication at National University. She is an educator, author, and journalist in new media, broadcast and print. Van Tassel has written six research-based books about key business issues in the information, telecommunication, and entertainment industries brought about by digital technologies and networks. Her most recent book is Managing Media: Making, Marketing, & Moving Digital Content, published by Focal Press in April, 2010. She is currently under contract to write a book for Focal Press on digital journalism, The New News, to be published in the fall of 2012.
As an educator, she teaches media management, strategic communication (using traditional and new media), and content creation for multiple media platforms. Before coming to National University, she taught at Pepperdine University and the UCLA Extension School. Her doctoral degree is in Communication Theory and Research, from the Annenberg School for Communications, Los Angeles (USC). She has won numerous awards, including the Cable Industry Book Award for Contributions to the cable industry, an Emmy nomination, the Kenny Rogers/UN Prize for a TV Program (documentary) about Hunger, and a 2009 San Diego Press Club Award for best magazine article on politics and government.
More information about Joan Van Tassel is available at http://www.visualcv.com/joanvt
Mary Beth McCabe has 30 years of radio, TV, and digital media experience. She has consulted with more than 3000 San Diego and National business owners, and worked as a sales executive at KUSI-TV, San Diego and Univision, Chicago. Dr. McCabe has taught marketing and advertising at five regional universities and currently is Lead Faculty, Marketing at National University. Mary Beth’s clients include Gerber Products and the California Center for Renewable Energy (CCSE). She received her Doctorate in Marketing from Alliant International University in 1987. She is married to Allen Shubat and they have four children, Catherine, Christina, Patrick & Brian.
Karin Doty, Director of Digital Sales at the San Diego Union-Tribune and SignOnSanDiego.com, holds multiple Google certifications and is a Yahoo! Search Marketing Ambassador. She excels in breaking down the vast array of new media opportunities used by Fortune 500 companies into specific strategies that work to the benefit of businesses targeting a local market. Karin has extensive knowledge of the digital marketing world, and comes to the U-T from Freedom Interactive and DexOne/RH Donnelley where she worked as the Director of Interactive Sales Development and Internet Training Manager.
Bring your laptop for hands-on instruction and to get specific questions answered by our experts! Limited to first 50 people to RSVP at admin@nataspsw.org. Use subject line: Social Media 11/2.
Thursday, November 3rd from 6 – 7:30 pm: Advanced Techniques of Social Media.
Speakers to include Dr. Joan Van Tassel and Dr. Mary Beth McCabe, professors at National University; Brent Altomare, Executive Producer, Groovy Like a Movie; and Melodie Tao, Digital Marketing and Social Media Marketing Consultant, Educator and Professional Speaker.
Melodie Tao is a Marketing Consultant, Educator and Professional Speaker who specializes in Digital Marketing and Social Media. Her mission is to teach and inspire others how to grow their business and optimize their online presence through digital technology. As an International Public Speaker on marketing and social media, Melodie is passionate about sharing her expertise to empower her audience with tools and knowledge to be digitally proficient. Combining her experience in traditional media with digital
technology, Melodie has successfully launched interactive campaigns and promotions for national brands, including Ralphs/Kroger, Westfield Malls, Colgate Palmolive, AMC Theaters, Red Bull, The Online Marketing Summit and Credit.com.
Connect with Melodie to learn how you can grow your business in a digital age. www.marketingmelodie.com
Bring your laptop for hands-on instruction and to get specific questions answered by our experts! Limited to first 50 people to RSVP at admin@nataspsw.org. Use subject line: Social Media 11/3.
Location for both workshops:
Groovy Like a Movie
5205 Kearny Villa Way
San Diego, CA 92123
for diections call: 877 347 6689
Speakers to include Dr. Joan Van Tassel and Dr. Mary Beth McCabe, professors at National University and Karin Doty, Director of Digital Sales, Sign On San Diego:
Joan Van Tassel, PhD is an Associate Professor of communication at National University. She is an educator, author, and journalist in new media, broadcast and print. Van Tassel has written six research-based books about key business issues in the information, telecommunication, and entertainment industries brought about by digital technologies and networks. Her most recent book is Managing Media: Making, Marketing, & Moving Digital Content, published by Focal Press in April, 2010. She is currently under contract to write a book for Focal Press on digital journalism, The New News, to be published in the fall of 2012.
As an educator, she teaches media management, strategic communication (using traditional and new media), and content creation for multiple media platforms. Before coming to National University, she taught at Pepperdine University and the UCLA Extension School. Her doctoral degree is in Communication Theory and Research, from the Annenberg School for Communications, Los Angeles (USC). She has won numerous awards, including the Cable Industry Book Award for Contributions to the cable industry, an Emmy nomination, the Kenny Rogers/UN Prize for a TV Program (documentary) about Hunger, and a 2009 San Diego Press Club Award for best magazine article on politics and government.
More information about Joan Van Tassel is available at http://www.visualcv.com/joanvt
Mary Beth McCabe has 30 years of radio, TV, and digital media experience. She has consulted with more than 3000 San Diego and National business owners, and worked as a sales executive at KUSI-TV, San Diego and Univision, Chicago. Dr. McCabe has taught marketing and advertising at five regional universities and currently is Lead Faculty, Marketing at National University. Mary Beth’s clients include Gerber Products and the California Center for Renewable Energy (CCSE). She received her Doctorate in Marketing from Alliant International University in 1987. She is married to Allen Shubat and they have four children, Catherine, Christina, Patrick & Brian.
Karin Doty, Director of Digital Sales at the San Diego Union-Tribune and SignOnSanDiego.com, holds multiple Google certifications and is a Yahoo! Search Marketing Ambassador. She excels in breaking down the vast array of new media opportunities used by Fortune 500 companies into specific strategies that work to the benefit of businesses targeting a local market. Karin has extensive knowledge of the digital marketing world, and comes to the U-T from Freedom Interactive and DexOne/RH Donnelley where she worked as the Director of Interactive Sales Development and Internet Training Manager.Bring your laptop for hands-on instruction and to get specific questions answered by our experts! Limited to first 50 people to RSVP at admin@nataspsw.org. Use subject line: Social Media 11/2.
Thursday, November 3rd from 6 – 7:30 pm: Advanced Techniques of Social Media.
Speakers to include Dr. Joan Van Tassel and Dr. Mary Beth McCabe, professors at National University; Brent Altomare, Executive Producer, Groovy Like a Movie; and Melodie Tao, Digital Marketing and Social Media Marketing Consultant, Educator and Professional Speaker.
Melodie Tao is a Marketing Consultant, Educator and Professional Speaker who specializes in Digital Marketing and Social Media. Her mission is to teach and inspire others how to grow their business and optimize their online presence through digital technology. As an International Public Speaker on marketing and social media, Melodie is passionate about sharing her expertise to empower her audience with tools and knowledge to be digitally proficient. Combining her experience in traditional media with digitaltechnology, Melodie has successfully launched interactive campaigns and promotions for national brands, including Ralphs/Kroger, Westfield Malls, Colgate Palmolive, AMC Theaters, Red Bull, The Online Marketing Summit and Credit.com.
Connect with Melodie to learn how you can grow your business in a digital age. www.marketingmelodie.com
Bring your laptop for hands-on instruction and to get specific questions answered by our experts! Limited to first 50 people to RSVP at admin@nataspsw.org. Use subject line: Social Media 11/3.
Location for both workshops:
Groovy Like a Movie
5205 Kearny Villa Way
San Diego, CA 92123
for diections call: 877 347 6689
