Advertising revenue for Internet radio was up 21% when compared to last year, according to data cited by the Ineractive Advertising Bureau in its new platform status report released today.
By Staff
NetNewsCheck,
The growth of digital audio usage has sparked a nearly 20% in ad revenue in the sector, according to the Interactive Advertising Bureau’s new platform report released today.
The report cited Arbitron and Edison Research data from January 2011 that found about 34% of U.S. Web users -- about 89 million people -- had listened to online radio in the previous month. Music was the most popular draw, pulling in some 71% of the audience. Talk was a distant second at 13%, followed by news and sports with 8% of the audience.
The report also cited Radio Advertising Bureau data that reported digital radio revenue for the first quarter of 2011 was up 21%, compared to the same period a year earlier. The IAB added that segment pulled in a significant number of major marketers, including nine of the top 10 automakers, nine of the top 10 restaurants, as well as nine of the top 10 retailers.
Internet radio users were also more likely to act on advertising than the general Web population: 18% of listeners visited an advertiser’s Web site, compared to only 11% of all Web users, based on TargetSpot data.
Mobile is also a tremendous growth opportunity for radio, the report found that 45% of Internet radio users are listening on a mobile device -- with 84% of them listening to 1-3 hours per day, according to TargetSpot.
IAB’s report covered online streams from terrestrial radio stations, purely online radio stations, personalized streaming audio services (such as Pandora and Spotify), and music or other content delivered within a different site or application (for example, in-game music services).
The report cited Arbitron and Edison Research data from January 2011 that found about 34% of U.S. Web users -- about 89 million people -- had listened to online radio in the previous month. Music was the most popular draw, pulling in some 71% of the audience. Talk was a distant second at 13%, followed by news and sports with 8% of the audience.
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Internet radio users were also more likely to act on advertising than the general Web population: 18% of listeners visited an advertiser’s Web site, compared to only 11% of all Web users, based on TargetSpot data.
Mobile is also a tremendous growth opportunity for radio, the report found that 45% of Internet radio users are listening on a mobile device -- with 84% of them listening to 1-3 hours per day, according to TargetSpot.
IAB’s report covered online streams from terrestrial radio stations, purely online radio stations, personalized streaming audio services (such as Pandora and Spotify), and music or other content delivered within a different site or application (for example, in-game music services).
