Time and Attention in Digital Advertising
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Wednesday, October 27, 2010
Wednesday, October 20, 2010
Top 25 U.S. Newspapers by Website Traffic
The Top 25 U.S. Newspapers by Website Traffic
Following up on my last post about how newspapers stack up online, I wanted to explore whether or not the newspapers with the largest circulation also have the most website traffic? If you look at the total unique visitors to each newspaper’s website over the past 12 months (as estimated by Compete.com), the top five U.S. newspapers remain the same – though using this measure, USA Today does climb into the top spot.Does offline popularity translate into online popularity? It would appear so at first glance. When you remove the limitations of physical distribution, some newspapers expand their influence online. Here are the top 25 U.S. newspapers ranked by total unique monthly visitors for the past 12 months:
- USA Today - 239,425,560
- The New York Times - 217,513,400
- The Wall Street Journal – 122,397,004
- The Los Angeles Times - 94,889,543
- The Washington Post – 9,1758,837
- New York Daily News – 82,225,690
- The San Francisco Chronicle – 46,696,844
- The New York Post – 45,903,055
- The Chicago Tribune – 33,230,030
- The Star-Ledger – 31,836,326
- The San Jose Mercury News, Contra Costa Times and The Oakland Tribune - 28,391,971 (combined)
- Chicago Sun-Times – 27,351,047
- Philadelphia Inquirer and Philadelphia Daily News - 23,797,570
- The Houston Chronicle – 23,203,975
- The Dallas Morning News - 22,858,507
- Seattle Times – 21,878,532
- The Arizona Republic – 20,598,071
- The StarTribune – 20,537,048
- The Denver Post - 20,058,704
- The Plain Dealer – 18,755,471
- The Oregonian - 17,421,959
- The Detroit Free Press – 15,522,009
- The Tampa Tribune – 13,280,440
- Newsday - 11,443,807
- San Diego Union-Tribune – 10,928,313
SignOn tied for 3rd of Top Newspapers by Google on PageRank
The Top 25 U.S. Newspapers According to Google
Clicks is one thing, credibility is another. When it comes to online credibility, Google PageRank rules over all. Few metrics illustrate true authority on the Web more than Google’s PageRank. PageRank is the accepted standard for authority on the Web. If you ranked the top 25 U.S. newspapers by PageRank instead of circulation, the list looks like this: - 9/10 - The New York Times stands alone as far as Google concerned – it has the highest PageRank of the top 25 U.S. newspapers
- 8/10 – The Wall Street Journal, Los Angeles Times, Washington Post, USA Today, Chicago Tribune, NY Daily News, Philadelphia Inquirer, San Francisco Chronicle and StarTribune have equal authority at 8/10
- 7/10 – The Dallas Morning News, The Chicago Sun-Times, Detroit Free Press, Houston Chronicle, The Arizona Republic, The Oregonian, The Star-Ledger, The San Diego Union-Tribune and Newsday are tied for third place with a PageRank of 7/10
- 6/10 – The Seattle Times, The St. Petersburg Times and The Plain Dealer share fourth place at 6/10
- 5/10 – The New York Post, The Oakland Tribune and The San Jose Mercury News are tied for fifth place at 5/10
- 4/10 – Rounding out the bottom is The Denver Post and Contra Costa Times – each share a PageRank of 4/10
But enough about the PageRank stuff – how popular are the top U.S. newspapers on social media? My next post will focus on the top U.S. newspapers’ Facebook Pages and the number of Facebook Friends (‘Likes’) each newspaper has.
SignOn is #22 on Twitter of Top Newspapers
Top 25 U.S. Newspapers Ranked By Twitter Followers
While the Top 50 U.S. newspapers seem to be just starting to build up their fan base on Facebook, Twitter has been a priority for a while. If you were to rank the Top 25 U.S. newspapers by Twitter followers, the order would be much different than if you were to rank them by circulation.When it comes to Twitter followers, The New York Times is the top bird with more than 2.6 million followers. To illustrate how impressive this follower number is, The Wall Street Journal only has 464,591 followers in the #2 spot. The New York Times is the ONLY newspaper from the Top 25 with more Twitter followers than print circulation.
Maybe The New York Times has such a huge Twitter following because it was the first of the Top 25 to join Twitter, way back in March 2, 2007. Probably not, since The Contra Costa Times, The Washington Post and The Oregonian all joined later that month.
How do the top 15 U.S. newspapers stack up when you rank them by Twitter followers? Here’s the list (click on the link to follow the newspaper on Twitter):
- @nytimes – 2,668,948
- @wsj – 464,591
- @washingtonpost – 204,514
- @latimes – 83,335
- @usatoday – 72,929
- @newyorkpost – 57,605
- @chicagotribune - 34,490 *
- @denverpost – 32,755
- @dallas_news – 24,726
- @seattletimes – 22,286
- @suntimes – 18,952
- @freep – 18,851
- @nydailynew – 15,744
- @houstonchron – 14,108
- @azcentral – 10,407
- @oregonian – 10,338
- @phillyinquirer – 9,819
- @SFGate – 9,508
- @clevelanddotcom – 7,943
- @MN_News – 7,008
- @NJ_News – 6,181
- @SDUT – 5,886
- @tampabaycom – 3,168
- @insidebayarea – 2,810
- @cctimes – 2,705
- @mercurynews – 2,536
- @newsday – 2,302
While we’re on the topic of newspapers and Twitter, I was surprised to see that only The New York Times, The Washington Post and The Los Angeles Times have Verified Twitter accounts – one two out of 25 of the top U.S. newspapers. As a credible source of information, you would think having a verified account would be a high priority for all the organizations on this list.
Friday, October 15, 2010
Newspapers Reached 61% of Online Population
On an average day in September, American newspaper Web sites attracted about 20.3 million unique visitors, with the average visitor making 8.5 visits over the course of the month.
Altogether, visitors spent more than 3.3 billion minutes browsing newspaper Web sites, generating just over 4 billion page views in September.
The newspaper Web site audience compared favorably with audiences for other online news properties: 51% of the U.S. adult Internet population visited Yahoo! News Network, 22% visited CNN, and 27% visited MSNBC. Fifty-five percent of adults in the 25- to-34-year-old age bracket visited a newspaper Web site in September, compared to 52% for Yahoo! News Network, 22% for CNN, and 24% for MSNBC.
What's more, the audience for newspaper Web sites tends to be more affluent than the population at large. For example, 25% of adult newspaper site visitors come from households earning $100,000 a year or more, compared to 21% of all adult Internet users; among adult Internet users in this income bracket, 73% visited a newspaper Web site in September.
This is one of the first public data sets released by the NAA based on measurements by comScore. Previously, the NAA used newspaper Web site audience data from Nielsen. The organization said it switched because comScore data provided a more complete picture of newspapers' online audience.
Thursday, October 14, 2010
Friday, October 8, 2010
Landing Page Preview Sometimes Available in Google
by Patrick Altoft on October 6, 2010
Google is today testing a major new layout to their search results – full page previews of the target site and blue backgrounds behind the search results when you hover over them. Click the image below for a full size version.
One of the fascinating things about this is that they are highlighting certain sections of the page in orange and expanding the text to provide a snippet of information. This shows that they have the technology to know exactly where a piece of text is on every single web page. The snippets highlighted are not always the same as the snippet in the search results.
The size of the preview seems to be pretty much the full page although some longer pages are cropped at the bottom. You can click anywhere on the preview to take you directly to the site.
In addition to this they are now showing multiple results from the same site without indenting the results – see how myvouchercodes.co.uk has 1st and 2nd for the query above. This change follows a similar one they did in August Google to start showing more results from one particular site when users entered a brand related query.
Look how freelanceuk.com has 2nd & 3rd for the query above.
This new change is for non-brand queries as well. We have seen sites occupying 2nd, 3rd, 4th and 5th for some queries!
To be 100% clear – this is not a plugin. I’m using Google Chrome incognito mode with no plugins installed.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.
Google is today testing a major new layout to their search results – full page previews of the target site and blue backgrounds behind the search results when you hover over them. Click the image below for a full size version.
One of the fascinating things about this is that they are highlighting certain sections of the page in orange and expanding the text to provide a snippet of information. This shows that they have the technology to know exactly where a piece of text is on every single web page. The snippets highlighted are not always the same as the snippet in the search results.
The size of the preview seems to be pretty much the full page although some longer pages are cropped at the bottom. You can click anywhere on the preview to take you directly to the site.
In addition to this they are now showing multiple results from the same site without indenting the results – see how myvouchercodes.co.uk has 1st and 2nd for the query above. This change follows a similar one they did in August Google to start showing more results from one particular site when users entered a brand related query.
Look how freelanceuk.com has 2nd & 3rd for the query above.
This new change is for non-brand queries as well. We have seen sites occupying 2nd, 3rd, 4th and 5th for some queries!
To be 100% clear – this is not a plugin. I’m using Google Chrome incognito mode with no plugins installed.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3. Patrick also runs Blogstorm.
Yahoo launches Microsoft adCenter on October 11th.
Oct 5, 2010 at 1:54pm ET by Barry Schwartz
This Monday, Microsoft adCenter will begin to power the search ads on Yahoo Search and partners. October 11th is the day Yahoo announced as the big transition of ad serving.
The transition will begin Monday and take about two weeks to roll out completely. Again, this is only impacting U.S. and Canadian searchers. Yahoo said:
While many advertisers have initiated their account transitions to adCenter, the other big step to this process is the transition of Yahoo! ad serving to adCenter. We expect this to happen gradually over a two-week period, beginning as early as October 11. In advance of this transition, we plan to increase the percentage of traffic involved in the adCenter ad serving test, which we believe will help ensure a smooth transition.
So if you have not yet transitioned your Yahoo account to Microsoft adCenter, you have a few more days.
Wednesday, October 6, 2010
Google URL Shortener
The article below talks about the new Google URL shortener - keep in mind that full analytics are also provided on the shortened URL.
Google URL Shortener Gets a Website
Thursday, September 30, 2010 | 1:05 PM
We first introduced the Google URL Shortener (goo.gl) last December as part of Google Toolbar and Feedburner. Since our initial release, we’ve integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but people have been asking for a direct way to use the service. Today we’re giving goo.gl its own website (http://goo.gl/, of course!). We don’t intend to overload goo.gl with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the web.
There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:
To access the new website and start taking advantage of these improvements, simply type “goo.gl” in your web browser and hit enter. There you’ll find a simple interface where you can quickly shorten a URL.
We’ve focused on making the service lean, but you will find some helpful features. If you sign-in to your Google Account, you’ll see a list of URLs you’ve shortened in the past. Click the “details” link next to any of shortened URL and you’ll find public, real-time analytics data, complete with traffic over time, top referrers, and visitor profiles. This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading.
We also wanted to thank the many application developers out there who took the time to build extensions and other services integrating goo.gl technology. Even without an official API, there are extensions available for browsers like Chrome (eg: goo.gl URL Shortener, Shareaholic for Google Chrome) and Firefox (eg: goo.gl lite). Before people start writing code to incorporate our new features, we wanted to let you know we do plan to release an official API for goo.gl in the future. You’ll be able to use the API to shorten URLs, expand URLs, and view analytics from directly within your own applications.
Happy shortening!
There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:
- Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
- Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
- Speed: We’ve more than doubled our speed in just over nine months.
To access the new website and start taking advantage of these improvements, simply type “goo.gl” in your web browser and hit enter. There you’ll find a simple interface where you can quickly shorten a URL.
We’ve focused on making the service lean, but you will find some helpful features. If you sign-in to your Google Account, you’ll see a list of URLs you’ve shortened in the past. Click the “details” link next to any of shortened URL and you’ll find public, real-time analytics data, complete with traffic over time, top referrers, and visitor profiles. This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading.
We also wanted to thank the many application developers out there who took the time to build extensions and other services integrating goo.gl technology. Even without an official API, there are extensions available for browsers like Chrome (eg: goo.gl URL Shortener, Shareaholic for Google Chrome) and Firefox (eg: goo.gl lite). Before people start writing code to incorporate our new features, we wanted to let you know we do plan to release an official API for goo.gl in the future. You’ll be able to use the API to shorten URLs, expand URLs, and view analytics from directly within your own applications.
Happy shortening!
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