Local Search Blitz
Date: Tuesday - September 14, 2010 - Mission Valley
Date: Wednesday - September 15, 2010 - North County
Objective: A significant amount of UT advertisers are buying Pay Per Click advertising from other companies. After looking at existing client accounts a significant number of them are buying PPC advertising from another company. We want to incentivize all our advertisers to put those PPC dollars with us. There will be a refresher training conducted by our Vendor – Orange Soda, followed by a calling blitz to set up appointments with advertisers who have PPC accounts with other companies. Sales appointments will be set up over a two week period with emphasis on setting appointments for Wednesday, Thursday and Friday of that week. The two Orange Soda trainers will be available for four-legged sales calls on Tuesday and Wednesday.
Blitz Deliverables:
· Homework: Reps will pull their account lists and be given instructions on how to determine if and how much their clients are currently spending on Pay Per Click advertising. The assignment will be emailed out a week before the training.
· Special Sales Packages will be put together to incentivize advertisers to transfer their PPC accounts over to the UT.
· Commissions will be paid on all accounts sold during the blitz and the revenue will also count towards their monthly goals.
· Additional bonuses will be determined and paid out for such things as most appointments set, 1st appointment set, 1st sale “Biggest Sale” on Wed. Thurs. Fri., etc. ( these have not been finalized yet - these are just some possible ideas).
